![]() The longwearing shades are formulated with predominantly neutral undertones, so each shade stretches across slightly different skin tones and depths. Some of the most popular Good Light products are the Microcosmos Set, a complete regimen with 4 easy steps that will regulate the microbiome, and the Metamorphosis Skincare Set, a daily regimen focused on your skin barrier function that makes it more robust with every use.This lightweight, flexible concealer is made to let your skin shine through while providing that easy bit of cover. Not only is Good Light amazing with their stance on gender expression, but all of its products are formulated with sensitive skin in mind. Founded by David Yi, author of the book Pretty Boys, Good Light refers to itself as "gender-inclusive" because "the Western world has been viewed through a traditional binary lens and our mission is to take back power, create more space for those who don't conform to societal gender roles or expressions." At Good Light, 1% of sales is donated to True Colors United, an organization that helps with youth homelessness, focusing specifically on the unique experiences of LGBTQ+ community. Good Light is a brand that focuses on going beyond the binary. Good Light makes skincare that "goes beyond the binary." Other popular products from Noto include the Resurface Scrub for exfoliating the face and body and the Deep Serum to hydrate the skin. As of June 2023, it raised over $26,000 for these organizations collectively. Through a percentage of sales from its best-selling Agender Oil-which is made to protect and promote hair growth all over the body-Noto has provided support to various organizations, such as Planned Parenthood, The Okra Project, The Herbal Mutual Aid Network (HMAN), and Black Lives Matter. Thus, Noto was born-a multi-use, gender-fluid cosmetic line focused on giving back to the community. They knew as well as anyone that queer, non-binary, trans, and BIPOC people weren’t celebrated or even often seen in the beauty industry, so they sought to uplift their stories and create a space for everyone to embrace radical self-care. ![]() This multi-use, gender-fluid cosmetic line is focused on giving back to the community.Īfter a “mini life crisis vacation to Thailand,” Gloria Noto decided to use their well-rounded background as a makeup artist for good. Currently, 2% of all sales are donated to The Center, a “safe space in downtown NYC that provides vital programming and resources to the LGBTQIA+ community.”Īside from having great company ethics, Milk Makeup also creates quality products, such as the popular Hydro Grip Primer that claims to keep makeup in place for 12 hours and the Kush Mascara that volumizes and conditions lashes. ![]() Since then, Milk Makeup has continued to support and uplift the LGBTQ+ community. Why did they do this? As they said, “Because who says that beauty products have to adhere to gender rules?” In 2017, this retailer teamed up with skincare brand Very Good Light to start a campaign called “ Blur the Lines.” This campaign questioned gender norms and stereotypes within the makeup industry by featuring models, activists, and creators of all identities talking about how makeup and beauty products help them feel more beautiful in their bodies, regardless of how they present to the world. Milk Makeup is a vegan makeup and skincare brand you can find in Sephora. Milk Makeup offers top-rated makeup staples, like its bestselling Hydro Grip Primer. If you’re not sure where to start when shopping the brand, you can’t go wrong with the best-selling Jaclyn Hill Eyeshadow Palette, which has a range of neutrals and colorful shades to create any kind of look. In 2020, it beat its own record with $459,000 going to GLSEN, an organization dedicated to creating safe and supportive school environments for LGBTQ+ youth. In 2019, it donated $436,000 to The Trevor Project, an organization that is focused on suicide prevention amongst the LGBTQ+ community. To go along with its commitment to “show the world your true, vivid, exploding colors,” Morphe donates a portion of its proceeds to various nonprofits that help the LGBTQ+ community. And as the brand says, “Stereotypes? Not interested.” Morphe works with popular influencers and artists-Todrick Hall, Bretman Rock, and Brookelle McKenzie, to name a few-to help create vibrant, eye-catching products and makeup looks. With almost 11 million followers on Instagram, Morphe has captured the eyes of many with its affordable, trendy makeup products. Morphe has a lot of color options to help you play with your look.
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